January.22.2010

Fancy Food Fun

Filed under: Inspiration — beth @ 6:11 pm

We went to the Fancy Food Show in San Francisco earlier this week. We go every year to see what’s new, to be inspired, to meet new people, and, as typical san francisco foodies, to taste new fare. As usual it was a great source of inspiration, and, as usual, we left full and with sore feet.

There was too much cool packaging to keep track of and usually thedieline.com covers that for us, but as a foodie, I certainly discovered some new and exciting treats. Again, so many things were yummy, but here are a few that stood out:

Siggi's Skyr Strained Yogurt

Siggi’s / Icelandic style skyr strained yogurt

It wasn’t long ago that I discovered Fage (pronounced Fa-Yeh) greek yogurt at the Fancy Food Show, but this year I’ve discovered something new, tangy and delicious. Siggi’s Skyr is creamy, thick, and only slightly sweet (sweetened with agave syrup). It comes in the most fantastic flavors. Move over strawberry, here comes orange & ginger, pomegrantate & passion, and açaí berry. Just delightful!

Happy Goat Caramels

Happy Goat Caramels

We discovered Happy Goat Caramels in the What’s New section of the show, and they make their caramels from goat’s milk. Now, I love caramel, and I must admit I’ve tried a few times to make it myself. But Happy Goat was really unique.  The goat’s milk infused a tangy flavor and it was speckled with vanilla bean. Of course, the caramel was just the perfect consistency – not to soft, not too chewy.

Bolani stuffed flatbread

Bolani / East & West Gourmet Afghan Food

A local farmer’s market favorite, Bolani is an super-yummy Afghan stuffed flatbread. Spinach filled flatbread with a sun-dried tomato spread on top…. or pumpkin stuffed flatbread with cilanto garlic sauce. As I was offered one combo after another, after another…. I had to remind myself that I was just visiting my first aisle of the day with way more food to try! I will absolutely be visiting them at the farmer’s market soon!

January.11.2010

Hibiscus, not just a pretty flower.

Filed under: News, Projects — beth @ 6:10 pm

We recently wrapped up a project for Rosellica, an all natural blood-pressure reducer made with Hibiscus. The packaging was finished a few months ago, and the website just went live last week!

RosellicaBottle

The challenge with the packaging was to stand out amongst the cluttered supplement aisle and our solution was to present a clean & modern use of color. The website has the added use of lifestyle photography to create a personal connection to a very clinical subject.

RosellicaWeb

We designed Rosellica for a reoccurring client, Janzee, Inc. who is busy formulating other products. Janzee, Inc is the creator of ZoodleBug Haircare for Kids which we developed packaging for last year. We are already hard at work on a new supplement for soothing upset stomach, for which we are developing naming, branding, packaging, as well as the website design. Keep an eye out for updates!

November.14.2009

Strategic Barketing

Filed under: News — beth @ 4:22 pm

We have new addition to the Double Six team… well sort of. She comes to the office everyday, but she doesn’t do much work. Her office responsibilities include: greeting guests with loud tail-wags and enthusiastic kisses, day-dreaming and sleeping the day away, and, most importantly, getting us away from our desks and out of the office for periodic walks.

The office dog, Buca

Her name is Buca, and she’s a mutt just like the rest of us. We adopted her when she was 6 months old from the Oakland Animal Shelter last summer. We thought she was probably a Labrador / Pit Bull / Something-else mix.

As we settled into our routine, however, we began to wonder what created all her endearing traits (i.e. love for the water, sociable flair, occasional retrieval skills, evening cuddliness, and excessive kisses), as well as some of her more frustrating traits (i.e. jumping up, running in circles, leash aggression, and excessive kisses).

Last month I ordered a DNA kit. (www.wisdompanelinsights.com) Yes, you read that correctly… laugh if you like. In a couple days a package arrived in the mail. It contained 2 sterile brush-like swabs, and I was instructed to swirl them around on her cheek and send them back. Within just a few weeks, the results were in!

It turns out that she’s not a Lab/Pit mix, as we had expected. In fact, she had no Labrador in her at all, and only had a faint trace of American Staffordshire terrier (a relative of the American Pit Bull). Her main breeds turned out to be Boxer / Boston Terrier!

At first I didn’t believe that my 55 lb bundle of love could possible be related to the more diminutive Boston Terrier. But as I absorbed this analysis over the past month, I researched the breeds in detail and observed Buca with fascination. Sure enough, there it was! The DNA results explained so many of her behavior traits, and I could easily recognize the physical traits that she acquired from each breed. Amazing!

I guess it comes down to the old saying we all learned from our parents — you just can’t judge a book by it’s cover.

September.21.2009

Brix Chocolate on TV

Filed under: News, Projects — beth @ 3:00 am

I got an email from a friend who saw a video featuring, Brix Chocolate, another one of my past projects from when I was at Michael Osborne Design. The client, Nick, was actually on Eye of the Bay, a local San Francisco show, talking about the benefits of chocolate and how to pair his Brix Chocolate with wine.

Brix was also featured on thedieline.com when it first came out in 2008.

Brix Chocolate Packaging

September.19.2009

Tamas Estates wine label on thedieline.com

Filed under: News, Projects — beth @ 10:00 am

Last week thedieline.com wrote to me asking about the Tamas Estates wine label, a project from before my Double Six days. How exciting! I, myself use thedieline.com for package design inspiration. I feel honored that they wanted to feature one of my projects thedieline.com.

tamas_coreline

September.18.2009

Welcome to our new website!

Filed under: News — beth @ 5:16 pm

We are super excited about the launch of our new website today. It’s been in the works for a while, and it feels great to send it out into the world! This blog is one of the most exciting additions to our online presence, as now we can keep you updated on current project releases, articles or news coverage of our past work, or even cool creative inspiration. Please check back often, and feel free to create conversation through your commentary. We look forward to speaking with you!

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