August.13.2010

Yes to Blueberries!

Filed under: News, Projects — beth @ 3:42 pm

Well we’ve just wrapped up a package design for a brand new line of skincare products. We’ve been working with YesTo, Inc. for awhile now. They are fun to work for and we love their products!

Their existing lines Yes to Carrots, Yes to Cucumbers, Yes to Tomatoes, and Yes to Baby Carrots can all be found at Walgreens, Target, and Sephora. Each hero-ingredient has very different properties and benefits — carrots are moisturizing, tomatoes are clarifying, cucumbers are soothing. New on the scene, their anti-aging focused line, Yes to Blueberries. We’ve just received the samples!!

Here’s a quick-shot — better photos to come soon…

YesTo Blueberries

April.13.2010

A drink to You-T health

Filed under: News, Projects — beth @ 4:00 pm

We just wrapped up an interesting project for a product called You-T. It’s a brand new dietary supplement, formulated to promote a healthy urinary tract. Although there are many cranberry supplements already on the market, You-T is unique for a couple reasons.

• You-T was formulated by a doctor with potency in mind, and it has the highest concentration of the healthy anthocyanins (the good stuff in cranberries that are responsible for keeping the bad bacteria at bay) on the market.

• Instead of a capsule or pill, this supplement is a beverage powder that you add to water. So, not only is it convenient, but you will get a dose of water at the same time. Water is particularly important to urinary tract health.

YouT_frontsBecause of You-T’s unique qualities, it was important to make it stand out on shelf. Instead of creating the usual clean & clinical looking package, we used a bold use of color. Big berry illustration increases the flavor appeal, and visual of the packet pouring into the glass helps to communicate You-T’s unique delivery method.

Our next project, now that the product is ready to hit the stores, is the new You-T website. Stay tuned!

April.5.2010

Yes to an exciting new client!

Filed under: News, Projects — beth @ 5:36 am
Yes To product lines

Well, we’ve been swamped with work lately! Largely thanks to our newest client Yes To, Inc. They are the creators of 3 really great product lines: Yes to Carrots, Yes to Cucumbers, and Yes to Tomatoes. They offer natural, paraben-free skin & hair care products that are centered on using real ingredients & Dead Sea minerals.

We are working with YesTo to extend their family of products to a new product line, and in the process, we are re-working the messaging across all lines to help consumers to understand the benefits of each hero ingredient.

We’ve really been enjoying one of the best perks of our job – samples! Our favorite products so far are the Yes to Carrots Hydrating Hand & Elbow Cream, Yes to Cucumbers Soothing Eye Gel, Yes to Cucumbers Facial Towelettes, and the Yes to Carrots Lip Butter. You can find their products nationally at Target, Walgreens, Safeway, and Whole Foods. You can also purchase their products directly from their website: yestocarrots.com.

Check back for updates, as the project moves along!

January.11.2010

Hibiscus, not just a pretty flower.

Filed under: News, Projects — beth @ 6:10 pm

We recently wrapped up a project for Rosellica, an all natural blood-pressure reducer made with Hibiscus. The packaging was finished a few months ago, and the website just went live last week!

RosellicaBottle

The challenge with the packaging was to stand out amongst the cluttered supplement aisle and our solution was to present a clean & modern use of color. The website has the added use of lifestyle photography to create a personal connection to a very clinical subject.

RosellicaWeb

We designed Rosellica for a reoccurring client, Janzee, Inc. who is busy formulating other products. Janzee, Inc is the creator of ZoodleBug Haircare for Kids which we developed packaging for last year. We are already hard at work on a new supplement for soothing upset stomach, for which we are developing naming, branding, packaging, as well as the website design. Keep an eye out for updates!

November.14.2009

Strategic Barketing

Filed under: News — beth @ 4:22 pm

We have new addition to the Double Six team… well sort of. She comes to the office everyday, but she doesn’t do much work. Her office responsibilities include: greeting guests with loud tail-wags and enthusiastic kisses, day-dreaming and sleeping the day away, and, most importantly, getting us away from our desks and out of the office for periodic walks.

The office dog, Buca

Her name is Buca, and she’s a mutt just like the rest of us. We adopted her when she was 6 months old from the Oakland Animal Shelter last summer. We thought she was probably a Labrador / Pit Bull / Something-else mix.

As we settled into our routine, however, we began to wonder what created all her endearing traits (i.e. love for the water, sociable flair, occasional retrieval skills, evening cuddliness, and excessive kisses), as well as some of her more frustrating traits (i.e. jumping up, running in circles, leash aggression, and excessive kisses).

Last month I ordered a DNA kit. (www.wisdompanelinsights.com) Yes, you read that correctly… laugh if you like. In a couple days a package arrived in the mail. It contained 2 sterile brush-like swabs, and I was instructed to swirl them around on her cheek and send them back. Within just a few weeks, the results were in!

It turns out that she’s not a Lab/Pit mix, as we had expected. In fact, she had no Labrador in her at all, and only had a faint trace of American Staffordshire terrier (a relative of the American Pit Bull). Her main breeds turned out to be Boxer / Boston Terrier!

At first I didn’t believe that my 55 lb bundle of love could possible be related to the more diminutive Boston Terrier. But as I absorbed this analysis over the past month, I researched the breeds in detail and observed Buca with fascination. Sure enough, there it was! The DNA results explained so many of her behavior traits, and I could easily recognize the physical traits that she acquired from each breed. Amazing!

I guess it comes down to the old saying we all learned from our parents — you just can’t judge a book by it’s cover.

September.21.2009

Brix Chocolate on TV

Filed under: News, Projects — beth @ 3:00 am

I got an email from a friend who saw a video featuring, Brix Chocolate, another one of my past projects from when I was at Michael Osborne Design. The client, Nick, was actually on Eye of the Bay, a local San Francisco show, talking about the benefits of chocolate and how to pair his Brix Chocolate with wine.

Brix was also featured on thedieline.com when it first came out in 2008.

Brix Chocolate Packaging

September.19.2009

Tamas Estates wine label on thedieline.com

Filed under: News, Projects — beth @ 10:00 am

Last week thedieline.com wrote to me asking about the Tamas Estates wine label, a project from before my Double Six days. How exciting! I, myself use thedieline.com for package design inspiration. I feel honored that they wanted to feature one of my projects thedieline.com.

tamas_coreline

September.18.2009

Welcome to our new website!

Filed under: News — beth @ 5:16 pm

We are super excited about the launch of our new website today. It’s been in the works for a while, and it feels great to send it out into the world! This blog is one of the most exciting additions to our online presence, as now we can keep you updated on current project releases, articles or news coverage of our past work, or even cool creative inspiration. Please check back often, and feel free to create conversation through your commentary. We look forward to speaking with you!